16 mai 2024
Qu’il s’agisse de positionner une nouvelle marque ou de repositionner une marque existante, la structuration de votre plateforme de marque constitue une étape stratégique dans le développement en franchise. En effet, elle servira de socle de référence à l’ensemble des messages, créations et actions que vous lancerez dans le cadre de votre stratégie. Et ce […]
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